Big Little Books Archive

  • The genuine Big Little Book was the brain child of Sam Lowe, president of Whitman's sales division. Lowe had in the 1920's persuaded F.W. Woolworth Company and other retail store giants to sell children's books all year, not only during the Christmas season as had been their practice. Books for pre-teens were a mainstay of Whitman's, a wing of Western Printing and Lithographing Company, who also manufactured jigsaw puzzles and board games.

    Whatever Happened to All of NB’s Big Little Books?

    The genuine Big Little Book was the brain child of Sam Lowe, president of Whitman's sales division. Lowe had in the 1920's persuaded F.W. Woolworth Company and other retail store giants to sell children's books all year, not only during the Christmas season as had been their practice. Books for pre-teens were a mainstay of Whitman's, a wing of Western Printing and Lithographing Company, who also manufactured jigsaw puzzles and board games.

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